I know this is old news by now (last October), but I just read about it on the Misfit Cygnet. I pretty much never watch tv, so I'm a little behind the times.
These cute girls in Texas go a day a week without makeup so they can learn to be beautiful without it and so others can see who they really are.
http://www.youtube.com/watch?v=Wt1hxATNnG4&feature=related (sorry, couldn't get it to embed)
I don't really have anything against makeup, unless you wear so much that I can't see you behind it, but I liked the point that these girls want to be beautiful for who they are, not for what they look like.