Obviously, because most people will feel dumb going to a theater to watch a film about overcoming pornography, it will not be released in theaters, but will be available October 1 at http://theheartofthemattermovie.com. You can also buy the DVD with additional footage. The producers will additioally be working with churches and recovery groups to license the film for use.
The goal of the film is to get people talking about the pornography problem because once it's out in the light, that's when people can start to heal.