Some friends posted this on facebook -- scientific reasons to be modest!
11/22 addition: Just want to add, too, that even though this is cool research, it's NOT all about what men think about women, though. There's the entire angle of respect for ourselves, too.
I was a little confused, though, then at how men equate sex with love -- if when men see a scantily clad woman, he objectifies her, so isn't that what happens in the bedroom? Are our husbands really objectifying us, but covering it up as love? My husband reminded me of another study where men were shown porn, their frontal lobes shut down as is indicated in the video, but when the men were told about the women (if they were in school, if they had families, what they liked to do, etc.), they stopped objectifying the women. So, I'd assume that because our husbands know us as people, not as bodies, they don't objectify us, but really do equate sex with love -- as we've all been told, but find so hard to understand. If I remember/find the study he's referring to, I'll link.